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Why should I care about CRO?

Frankly, businesses can’t survive nowadays if they’re not thinking about CRO. Most digital marketers already think about it without even knowing it. Having best practices in your pocket will give you better success at what you’re already trying to instinctively do.

Often cited in sales articles, Harvey Mackay has famously said, “Everyone is in sales. To me, job titles don’t matter. Everyone has to be thinking about sales. It’s the only way any company can stay in business.”

According to statistica, the e-commerce share of total retail sales has been growing exponentially from 2013 to today, currently sitting at around 11%. Even for in-store purchases, studies show that between 70-80% of people research a company online before visiting the business or making a purchase.

You don’t need to see these stats to know we live in a digital age. Optimizing your digital assets to improve your sales is a no-brainer, and that’s exactly what CRO is. Trying to get more people to call your company? Optimizing for that phone number placement on your site is part of CRO.

Another reason to care about CRO is if you’re spending money on advertising. Why would you spend resources to bring users into your store or onto your website, but then leave them completely to their own devices? Focusing more on turning those visitors into conversions will bring you greater ROI for your marketing campaigns.

Long story short, CRO is essential, and having a structured plan for it will help.

What is a conversion rate?

To break it down into its elements, a conversion rate is simply:

The goal of CRO is to increase the numerator of that equation (number of people acting). While CRO is somewhat analytical, and looks at these numbers factually, it’s equally important to understand the psychology behind human behavior and decision making. A few of these psychological elements are discussed in the best practices section below.

Remove as many barriers as you can

To obtain more website traffic, you might use a combination of SEO, SEM, and social media marketing. However, to really turn that traffic into revenue, you need to think of not just what is offered, but how it’s offered. And that’s where CRO (conversion rate optimization) comes in.

One example of a CRO best practice is to remove as many barriers as you can while emphasizing ease and low commitment. Removing even just one field or step from a signup form can increase your conversion significantly. If you have a money-back guarantee or don’t require a credit card, be sure to mention it. Basically, highlight anything that makes the choice to convert less of a chore or risk.

What will small businesses need to bear in mind for their website on 5G?

How Will 5G Effect Web Design?

Your clients and consumers will be connecting to 5G networks now in several cities. The numbers will grow rapidly over the next few years. The speeds mean Mobile Web design can offer better video quality without delaying loading speeds. Although fast loading speed is essential for websites, 5G will play its part in supporting web design that is video rich. 5G has a lot less delay time, through its new advanced network design, and an even smoother ride for those on mobile devices. Will websites integrate and gracefully appear on the smart wearable technology market?

As the internet becomes even more accessible, businesses will need eCommerce shops working on mobiles so a deal can be snapped up while your client is on the go.

With more potential customers browsing online, mobile web design is essential. If your website doesn’t work well on a mobile device, now is the time to make amendment. It’s incredibly simple to take your current web design and brand and convert it into a very smart looking mobile version. 5G has just made that an even more profitable reason to do so.

Website / Webshop Redesign

Yet another website / webshop redesign … Sometimes Business goals change and a business needs to refocus into new areas of their market and the best way of telling people about it is change your website.

“People were calling asking about products and Services we don’t do anymore, it’s time to change our website… https://www.kinbark.ie/

I really like the old site, but it was a bit too clunky for the modern internet user who could visit and be finished with your website forever within 30 seconds, if they don’t find what they want ….

This new design, is simple and punches the visitor with their 3 main areas of expertise, while also keeping the charm of lovely landscaping shots… all be it new drone shots.

The shop too, was a bit unclear, this new interface is lovely and clear and hopefully will lead to more $ales … I will check back later on that…

AFTER

Let me know what you think. — > www.kinbark.ie

    How will wearable technology affect web design?

    If 5G is changing the way we integrate with wearable technology then it looks like 5G is going to impact design and branding. Will it be in 2020?. We will have to wait and see. Although wearable technology is common, it’s not common enough. Its still in its early stages. maybe more like 2024 is when you will see if fully used in day to day life. I recently produced an article that looks at the predictions for 2020 web design and branding and wearable’s aren’t on that list. Check it out here if you havent done so yet Branding in 2020 .

    5G has helped increase the need for using wearable technology. It’s expected that web designers and web developers will prepare for the rise of wearable technology by adapting interactivity for users of very small screens. Ease of access, ease of use and overall efficiency will be a priority.

    • Responsive layouts
    • More icons for use of a finger or thumb touch
    • Larger scalable fonts
    • Care for checking concise text and readability
    • Fashionable aesthetic designs

    Another likely change with 5G connections will be the reliance on virtual reality apps and virtual personal assistants. So Web designers will be integrating improved Chatbot’s and Artificial Intelligence in their web sites for business web sites.

    5G connections will make visiting websites on Mobile devices an even more likely experience for your client. Currently over 52% of all web traffic is on mobile phones in 2018. 5G will only push that figure up for 2019.

    Tell Congress Not to Make the Register of Copyrights a Presidential Pawn

    Copyright has a huge effect on our daily lives, often controlling access to movies, books, music, and art. That in turn has an effect on our digital devices, which display, play, and help create copyrighted material constantly. Copyright is also inextricable from free speech, as it can be used as a tool to silence criticism. It’s important that the person in charge of the Copyright Office be apolitical.

    Congress is considering a bill—the Register of Copyrights Selection and Accountability Act—which would make the Register of Copyrights a presidential appointee. In August, proponents of the bill stated in a hearing that this is a good idea because the process of a presidential nomination and confirmation is more neutral and fair then hiring a long-serving public servant for the job. 

    This isn’t true. An appointee will be more beholden to the political beliefs of the President, not less. And who is appointed by the President is more easily influenced by big media and entertainment companies who view copyright as being all about their rights to own things and not our rights to speech, create, or use our devices. The Copyright Office, if deployed to carry out a political agenda, can do great harm to how we use the Internet today.

    While this bill has already passed the House, the Senate has not voted on it yet. In fact, it’s still in committee. We can stop it now. Tell your Senators to not make the Register of Copyrights a presidential pawn. Tell them to vote “no” on the Register of Copyrights Selection and Accountability Act.

    Border surveillance is not the answer

    Mass surveillance, including at the border, threatens everyone’s civil liberties. But in recent days, some Democrats in Congress have begun floating a border “security” proposal that suggests expanding surveillance at the border. That could lead to new funding for technologies that invade the privacy of immigrants, travelers, and American citizens living near the border.

    Congress should not counter President Trump’s calls for a physical wall with a tech wall. Unchecked use of surveillance tech undermines everyone’s right to privacy, especially the most vulnerable members of society.

    The Congressional proposal calls for expanded air operations around the border. This could mean increased use of drones, which indiscriminately monitor everyone near the border—including American citizens and other legal residents going about their daily lives.

    The proposal also calls for the use of “new cutting edge technology” at the border, which could refer to more automatic license plate readers or to biometric screening like face surveillance and DNA collection.

    As the president addresses Congress this evening, let’s send lawmakers a message of our own: more surveillance funding is not the answer to the border security debate. Stop the Tech Wall.

    Tell Congress to Restore Full Net Neutrality Protections

    While the FCC repealed net neutrality protections in December 2017, the fight to preserve a free and open Internet hasn’t ended. Now we have a chance to enshrine protections in Congress.

    While there are several other so-called net neutrality bills in Congress, only the Save the Internet Act does actual work to secure a free and open Internet. Internet users are already at the mercy of Internet service providers like AT&T, Comcast, and Verizon, which have more and more power to track what users do online. And many Americans don’t even have a choice of high-speed Internet providers.

    The Save the Internet Act would restore protections that ensure ISPs treat all data that flows through their networks fairly. It would also bring back mechanisms that promoted competition, access to the Internet, and considered the role Internet access and Internet speeds play in public safety. All of these things were part of the 2015 Open Internet Order.

    This is an opportunity for us to make a decision about the kind of Internet we want to see. Big, powerful ISPs are more than happy to abandon net neutrality and act as gatekeepers to the Internet. Write your representatives today and urge them to cosponsor the Save the Internet Act.

    Your congressmembers are coming home

    2019 is a hugely important year for privacy and free expression. This year, Congress will debate the renewal of Section 215 of the PATRIOT Act, the law that the NSA claims allows its collection of billions of phone call records and other private information. Congress will also consider the CASE Act, a dangerous copyright bill that would make it easier for copyright trolls to demand money from ordinary Internet users. Finally, some lawmakers are bent on dismantling Section 230, the most important law protecting free speech online.

    Every August, congressmembers return to their districts to meet their constituents. In-person meetings and town halls can make a huge difference, bigger than phone calls or tweets. Gather a few friends and colleagues and request a meeting with your congressmember or a member of their staff. If there is an Electronic Frontier Alliance group in your city, consider partnering with them to bring your concerns to lawmakers together.

    You don’t have to be an expert on the issues to meet with your members of Congress. They’re looking for the lived experience of their constituents. That said, we’ve created some printouts with easy talking points that you can bring with you. We’ve also provided some tips on how to organize a meeting, what to bring, and what to say.

    Even if you already know where your members of Congress stand on these issues, it’s still important to talk to them. Constituent feedback doesn’t just influence votes; it also influences what topics lawmakers decide to prioritize or bury.

    The decisions that Congress is going to make over the next five months will impact our digital rights for decades to come. Please commit to telling your members of Congress why privacy, free speech, and creativity matter to you.