Any good design has a basis in research of the market and competitors, to get an idea of what is appropriate for the new logo or brand colours. Starting off with a conversation about theaudience and a discussion about positioning gives a solid start to producing a design that makes sense.
Once we have defined the brief and specification of the new logo and branding we can begin to work on logo concept development, taking into consideration not only how it looks but also where it will be be placed on what materials, on small things and large things.
Once we have gone through several iterations of concept development and arrived at a final design we start to prepare some designs for printing office stationary, flyers, business cards, presentation folders, banners and websites or apps etc.
This firm has worked with Hayden Communications for many years and found them to be extremely professional with outstanding customer service. In April 2018 they created our current website and the logo we now use throughout our business. Everything was made easy for us both on the creative side and on the IT side. Very happy to recommend them to anyone
Lombard Cullen & Fitzpatrick Solicitors
How I work
Research | Style Boards | Brief Writing
Print | Websites | Communication
How do you look ?
Branding is the face you put forward, usually in print, in the form of logos, business cards, letterhead, and other materials. I can give you or your client an identity makeover by developing logos, letterheads, business cards and other corporate identity elements.
How do you look on paper? Despite the surge in email use, professionally designed printed stationery packages are crucial to making a good first impression. A basic corporate identity system or stationery package consists of letterhead, envelopes, and business cards.
Logos appear on everything
Who are you?
Your logo appears on everything : From your letterhead to your website, reaching customers, prospects, suppliers and the press. In other words, your logo reaches everyone and is the first impression someone will have of your company, therefore your logo needs to create a favourable introduction.
We start with a question, “What do you want it to do?” from there we will discuss your market, your product or service, possible colours, shapes themes or emblems, styles of logos, use’s for the logo, other logos you’ve seen. From here we can begin to develop logo concepts, which will later be developed into the final design.
This usually involves creating concepts which are then developed into a final design, all work is designed to your spec and approved by you via email.
Click Here For a quick look at the Logo Deign Process
Print Ready Files
Working with your Artwork
Businesses or companies which already have a corporate identity established sometimes need new Graphics for promotional material, advertising banners or web products, and when they don’t want to use the original design company, that’s where a Freelance Artwork comes in. I can use your existing print files to create new materials which follow your existing identity guidelines.
I can convert PDF’s into Indesign Files, we can edit PDF’s and convert them to Print Ready Files.
I Keep a Backup of your artwork so that even after 5 or 10 years we can edit your Artwork.
I can Photoshop Product Photos, Purchase Stock Images or alter your existing psd, ai, eps, pdf, jpg ptt, pub, vod files.