The pursuit of new clients is often left to the mysterious workings of the grapevine – ” recommendations “. Which is great, because you already have peaked their interest and the client comes knocking on YOUR door.
But, what if your door is badly painted or has a cracked window. What if outside your door you have an over turned rubbish bin or faded shop sign, with an old phone number, the appeal to investigate this “recommended” supplier is slightly less – would you agree ?
Potential clients want to establish a relationship with a supplier, which starts with trust. So, when they come to your rubbish laden badly painted broken door, their “Trust” would begin to waver at least, if not – probably just turnaround and drive back to the office.
Obvious stuff, right ? Yet that’s what happens when customers visit your website everyday !!
Broken Links, Old information, out of date styling, cheap looking designs, not viewable on mobile phones – Your Website is the Modern Day Shop Front or Office Door, clean it up ! You might be a €1,000,000 company but if a potential client comes to your website and is greeted by an old broken down “Front Door” and your competitor greets them with a lovely shiny new, sliding door that smiles at you and says ” Hello, I’m the business you’ve been searching for “, I think you get my point.
The same reasoning can apply to Business Cards. If a “contact” goes to his boss and wants to put you forward as a possible supplier, how do you think a set of “Vista Print Cards” will come across ? That combined with a poor website does not amount to a good first impression (at least) .
So when you’re thinking about updating your website, invest in something that is gong to do a good job for you. If you choose the alternative, Yes OK you will save a few €100 euro (at best), but with a well thought out design you could earn potentially €1000’s of euro more income, because you made a good first impression and you followed that up by providing your top quality Product or Service.
